About Us

Ultimate Dealership Auctions, LLC, was started by three individuals, all who have an extremely interfaced talent with the other partners that make this company a natural, to help maximize the wholesale profits for you, our dealer.

Ultimate-Dealership-AuctionWendel Bernstrom:
Wendel is a life-long resident of Minnesota, most recently from McGregor.  He has been in the auto industry since 1979.  After graduating from Auctioneer’s school, he started in the car business working for Alan Eide at Minneapolis Auto Auction.  Since then, he has worked at new car dealerships, sales/management and has owned his own used car store.   He, throughout the past 30+ years, has maintained a great relationship with hundreds of dealers.


Shanna-150x150Shanna Dahlberg:
Shanna is a McGregor MN native.  Since marrying Ken Dahlberg 35+ years ago she has been a Moose Lake resident.  Shanna started her professional career as a Secretary in the Accounting Division of Prudential Insurance for two years.  She then went to work at Roos Motors, the local General Motors dealership in Moose Lake, as a part-time clerk and was soon promoted to Office Manager where she worked for the next 30 years.  Because of the size of the Company, Shanna was in charge of inventory and inventory control, so she truly understands the importance of turning your inventory.  She to this day has a strong relationship with hundreds of dealers.

Ken-150x150Ken Dahlberg:
Ken is a Moose Lake MN native.  In 1976, Ken started his financial career as a collector in Minneapolis.  Soon after that he entered the finance world in 1980 and has been a Vice President of Lending ever since. As the Vice President of Lending, Ken has been involved in dealer floor planning and understands the importance of a timely turn of your inventory.  With Ken’s extensive knowledge base and background in the finance world, his place in this Company proves an important role.

Nicole Eld:
Nicole Eld has joined our team on a full-time basis!  Many of you know her as the “girl behind the counter” on auction day – but she is much more!  Nicole brings over 20 years of sales, marketing and customer service experience to our team.  She has had many high profile positions in the past including serving as the Director of the American Heart Association in Duluth, the Executive Director of the McGregor Area Chamber of Commerce and running her own home-based business selling cruises for Carnival Cruise Lines.  Nicole looks forward to serving you and helping make your auction experience fun and profitable! 

  • 21st Nov, 2013