About Us

Who:  Ultimate Dealership Auctions, LLC is owned by Ken and Shanna Dahlberg and Wendel Bernstrom. Shanna served as the office manager at Roos Chevrolet for over 30 years.  During that time, she oversaw inventory control, so she truly understands the importance of turning your inventory.  Wendel has been in the auto industry since 1979. He has worked at new car dealerships, served in sales/management roles and has owned a used car store. In addition to this experience, he is a graduate of auctioneer school.  Nicole Eld joined the UDA team in 2017.  Nicole brings over 20 years of sales, marketing and customer service experience to our team. You may know her as “the girl behind the counter” on auction day, but she is much more! Shanna, Wendel and Nicole possess an extremely interfaced talent with the other partners that make this company a natural, to help maximize the wholesale profits for you, our dealer.

We have 15 responsible, experienced and friendly drivers to help with your transportation needs. We also have a detailer on staff to make sure your vehicles look their best!

What: We offer a smaller, more personal option to the big national auto auctions.  We offer many of the same services as the multi-lane auctions minus the high fees! We have been in business for over 10 years and we pride ourselves on treating all buyers and sellers equally. 

When: Every Thursday (except special holiday weeks) at 10am

Where:  We are in Sturgeon Lake, Minnesota just off Interstate 35.  We are only 60 minutes north of Forest Lake, 40 minutes south of Duluth and 90 minutes from St. Cloud.

Why?  Our buyer and seller fees are the lowest in the nation! 

Vehicle Purchased or Sold                          Auction Fee           

$1,199 or Less                                                          $99           

$1,200 to $14,999                                                   $150           

$15,000 or More                                                     $200

We look forward to welcoming you to the UDA Family!